Individual Privacy vs National Security - 5833 Words

Individual Privacy VS National Security John Williams ENG 122: GSE 1244A Instructor: Ebony Gibson November 1, 2012 Individual Privacy VS National Security Introduction Since the terrorist attack of 9/11, America has been in a high level conflict with terrorist around the world, particularly the group known as Al Qaeda. There has been many discussions within the U.S. Congress about the measures of how to effectively combat this organization and their members, here and abroad. Consequently, the issue of individual privacy vs. national security has generated discussions within the civilian and government sectors. To date, the discussions continues with many private citizens who feels they are constantly losing their privacy , when†¦show more content†¦The residing administration presented stacks of follow-up attacks to Congress from experts and officials on a daily basis with grim pictures or scenarios of possible attacks on nuclear facilities, schools, shopping centers, and others alike, that the public saw measures in place as acceptable and adequate, (Downing 2008a). Downing further states; Americans have seen their privacy and other rig hts curtailed in previous wars but the present-day privations are unfounded only in the duration of these rights. Just how long will the duration of war on terrorism and rights last, it has already lasted longer than any other US wars. Further sources of concern to the public, are the rich array of devices and techniques of the government, such as improved computer programs, databases, and surveillance gear, never before used in previous wars and never devoted as resources to any state or its partners. What if any remedies are there in the political system in the privacy of individuals versus national security protections and concerns? The courts have narrowed away some of the concerns, but the bulk of these powers, many of them are still persisting. Congress has been hesitant to amend passing the Patriot Act and its follow-ups, due to fear of being labeled unpatriotic, but also for fear ofShow MoreRelatedIndividual Privacy vs. National Security1770 Words   |  8 PagesIndividual Privacy vs. National Security Individual Privacy vs. National Security is something that many people have argued for years. Many people have forgotten what a disturbance September 11, 2001 was to everyone in America. This was the day that 2,992 lives were stolen in the attacks by the Taliban on U.S. soil. Due to this attack the Transportation Security Administration (TSA) along with the Federal Government has put in place many new security regulations. Many people have lostRead MoreIndividual Privacy vs. National Security: A Report628 Words   |  3 PagesIndividual Privacy vs National Security In liberal-democratic societies, the right to individual privacy is among the core components of the democratic system. The right to privacy is enshrined in the Constitution of the United States and is a part of value systems Americans are proud of and cherish. Concepts related to privacy touch on freedom, trust, the right to be left alone, obedience, and free will (Michael Michael, 2006, p. 360). The privacy needs of citizens, however, can be fully metRead MoreEssay on Individual Privacy vs National Security2509 Words   |  11 PagesIndividual Privacy vs. National Security Anthony Sifuentes ENG 122 English Composition II Instructor vonFrohling February 13, 2012 Individual Privacy vs. National Security The need to protect National Security is far more important than individual privacy. The greatest part of living in the United States of America is the freedom that we have. That freedom and the right to live freely is protected by various government agencies. From time to time, the privacy a person has may have toRead MoreEssay about Individual Privacy vs. National Security1039 Words   |  5 PagesIndividual Privacy vs. National Security Antonio Ewings ENG 122 English Compositions 2 Instructor: Sarah McDonald January 16, 2012 Individual Privacy vs. National Security Individual privacy is basically the exposure of a person’s limitations to the open public. There are different perspectives in different scenarios on a person’s individual privacy. Every human has a right to their own privacy. Some people scream more than others on how much privacy they actually have. In a perfect worldRead MoreThe Security Of Our Nation1359 Words   |  6 Pagesour nation was established, security was not an issue. The towns then were little and almost everyone knew their fellow neighbors and what was going on. The security of the individual is an essential right. Without protection, the vote based framework that we know would not exist. Protection is one of the central qualities on which our nation was established. There are special cases to the protection of our rights that are made by the requirement for resistance and security. In every country, the needRead MoreThe Security Vs. Privacy1537 Words   |  7 Pages1. At stake are two forces representing a critical dilemma of the post-2001 world: security vs. privacy. Fighting for security, the FBI is seeking â€Å"backdoor† access to the iPhone in question that was used by one of the two suspects in the San Bernardino shooting in December 2015. Defending privacy is Apple, Inc., designer and marketer of the Apple iPhone. The two suspects under investigation are linked with known terrorist groups, possibly ISIS, with definitive proof of these links locked away inRead MoreThe Importance Of Personal Information And How People Feel About It1613 Words   |  7 Pagesinformations can lead to serious consequences. Individuals and organizations can use other people’s personal informations without their allowances, which can be harmful to the livelihoods of these people. For example, identity thefts use others’ credit cards to cause personal finan cial loss. It is important to have control and protect personal informations Consumer Privacy Protection Act of 2015 was to protect privacy and sensitive personal information against security breaches, frauds, and misuse of personalRead MoreApple s : A Fool s Mission1269 Words   |  6 PagesiPhones before refusing to hack into terrorist’s device. http://www.nydailynews.com/news/national/apple-unlocked-70-iphones-refusal-article-1.2536178 2. San Bernardino shooting http://www.cnn.com/specials/san-bernardino-shooting 3. Government Calls Apple’s iPhone Arguments in San Bernardino Case a ‘Diversion’ http://www.wired.com/2016/03/government-calls-apples-iphone-arguments-san-bernardino-case-diversion/ 4. FBI vs. Apple: A fool’s mission http://www.cdapress.com/news/local_news/article_e78f27a8-0dc2-529c-843e-8e8c42104a5eRead MoreCyber Security And Security Of The Users1520 Words   |  7 Pagesinfotainment [1]. When these kinds of services are introduced, they also bring in the vulnerabilities associated with them, resulting in increased number of security threats and attacks. Hence, it is very important to ensure that these services do not compromise the safety and security of the users [2]. This paper aims to provide a brief overview of cyber security in vehicular networks by analyzing its vulnerabilities, challenges and solutions. I. Introduction Vehicular networks consist of in-vehicle networksRead MoreSecurity Vs. Privacy : Should Edward Snowden Be Pardoned For Leaking1277 Words   |  6 PagesSecurity vs. Privacy Should Edward Snowden be pardoned for leaking thousands of classified NSA documents? An analysis of the merits of the Snowden leaks and the broader issue of security vs. privacy and mass surveillance from the perspective of at least two ethical theories. Following the terrorist attacks on 911, President George W. Bush signed into law The USA PATRIOT Act. Intended to enhance law enforcement investigatory tools, The Patriot Act the made changes to surveillance laws that

Customer Service and Data Warehouse Free Essays

Liu, An Chi (Allison) #20, Truong, Dominic #31 Tseng, Chun Yao (Gary) #33, Wang, Wei (Chloe) #35 Wang, Zhuoqun (Mask) #36, Zhang, Tao (Kevin) #48 Professor Kim MGT 205 Assignment #5: IT’s About Business 3. 2 1. Why was it necessary for the Isle of Capri Casinos to develop a data warehouse? The Isle of Capri Casinos experienced challenges in the geographical location of their properties as well as their diverse clientele. We will write a custom essay sample on Customer Service and Data Warehouse or any similar topic only for you Order Now This made it very difficult for the publicly traded gaming company to segment customers and to establishing an inclusive brand image. With that, the company caters to a variety of customers in Mississippi, Louisiana, Missouri, Iowa, Colorado, and Florida. They found the past Customer Relationship Management (CRM) model to have generalized their customer view, thus initiating a need for a ‘single view of the business and the customer’. This new database warehouse method would enhance their competitive strategy by encouraging continuous guest relationships and surpassing guests’ needs and expectations in terms of atmosphere. 2. Describe the variety of benefits that the Isle realized from its data warehouse. There are many benefits for Isle in the development of their new data warehouse. Firstly, the system quickly and conveniently allowed the company to establish segmentation within the market. The system identified segments centered on the number of visits, which ultimately determined the level of offers and values. Eg. Company researchers determined that players who visit four times a month required an alternative incentive package that those who visited once a month. The company was also able to interpret the data generated by the warehouse to develop information for market experiments. The series of segmentations allowed for cross tabulation within customers— Who stayed at least two or three times? Who gamed and who didn’t? How much did staying in a hotel affect customer’s gaming activity? The determination of these experiments created business opportunities within demographics of consumers. One study showed that local customers ‘game more’ when they stay in the casino hotel. Through this experiment, a local promotion was established to encourage customers to stay one free night. In turn, this proved to be profitable in the precision of their targeted offers, consequently motivating customers to visit the company’s casino locations. Lastly, another benefit from the database warehouse was in the strategic determination of slots and game locations. The company could enhance revenue and profit by strategically placing new games and machines based on past behaviors from high-value players. All in all, the data warehouse serves as a valuable resource for market analysis and customer segmentation. How to cite Customer Service and Data Warehouse, Essay examples

Regulators Environmental Protection Groups â€Myassignmenthelp.Com

Question: Discuss About The Regulators Environmental Protection Groups? Answer: Introduction The current explain the sustainability report of Coles Limited (Coles.com.au 2017). In this given assignment, appropriate prominence has been given on understanding the present state of sustainability for the largest Australian retailer company named as Coles Limited. Coles Limited focuses mainly on serving customers, suppliers, community and environment as a whole. At Coles Limited, their main responsibility is to affect every aspect of business and encourages being a little better on everyday basis (Coles.com.au 2017). Coles Limited is proud to lend a helping hand to the many business organization where the team members and clientele are involved in and across Australia. The current segment explains the issues that are faced by Coles Limited and linked with practices so that the company can reduce or minimize the issue in the upcoming financial year (Williams 2014). Sustainability reporting of Coles Limited Sustainability report is a report that is prepared by an organization that give detailed information about economic, environmental, social and governance performance. Corporate Social Responsibility can be termed as initiatives taken by Business Corporation for accessing and taking responsibility for the company effects on social and environmental wellbeing. The term CSR applies to efforts that go beyond what may be acquired by regulators or environmental protection groups. As rightly put forward by Smith (2017), Coles Limited has been committed for formation of worth for its shareholders, communities, employees for more than a century from now (Coles.com.au 2017). It is only possible to create long-term value with the shareholders, if the company engages in playing a positive role in the community as a whole. At Coles Limited, sustainability is all about understanding as well as managing the impact that has on community and the environment to ensure how the company engages in creating value in the near future. The sustainability reporting of Coles Limited help in gaining proper understanding on how much effort is required for the company to deal or act in a ethical or responsible way. Current state of sustainability reporting According to Reisch, Eberle and Lorek (2013), Coles Limited provides fresh food, general merchandise, financial services, groceries as well as fuel and liquor to more than 21 million consumers on an average every week through its store system and online channels. Coles Limited have more than 1,02,000 team members and operates nationwide store network of 787 supermarkets, 89 hotels, 865 liquor stores as well as 690 fuel and convenience outlets. There are several material issues that are faced by Coles Limited and these are listed below with proper justification: Australian sourcing- One of the material issue faced by Coles Limited is Australian sourcing. In order to check over the problem, Coles Limited signed the Food and Grocery Code as well as issued a new code compliant terms and conditions that relates to supply agreements to all Coles suppliers (Lodhia and Hess 2014). Community partnerships and support - One of the material issues faced by Coles Limited is community partnerships and support. In order to minimize the problem, Coles Limited supports national as well as local charities along with fundraising activity, disaster relief and food donations (Henderson et al. 2015). Product quality and safety- One of the material issues faced by Coles Limited is product quality and safety (Coles.com.au 2017). In order to minimize the problem, Coles Limited started delivering quality as well as affordable products to the customers and improving brand range of brand. Coles Limited takes the responsible services of alcohol very seriously and participates in industry-wide initiatives that are designed for producing better health outcomes for the customers (Coles.com.au 2017). Climate change- Coles Limited believes that the world is changing at a faster pace. Climate change is present that include increased weather volatility, frequent weather events as well as higher average temperatures and drier climates that have the potential to impact the operations and supply chains (Coles.com.au 2017). The changes here had already affected people all around the world and continue to have serious implications for the customers, community as well as economy. On analysis, it is found that there are various risks that are controlled or managed by Coles Limited as investing in Australias response to climate change will deliver significant economic, social as well as environmental benefits to the community as a whole (Griffith, Hammersley and Kadous 2015). Increased carbon footprint- The issue that is faced by Coles Limited is increased carbon footprint (Coles.com.au 2017). To that, Coles Limited is working or rather been committed to minimize carbon footprint to deliver solutions that will help customers and the community as a whole. Coles Limited is constantly working hard to improve the level of performance as well as publicly report on the progress as mentioned in the sustainability report of the company (Edmonds et al. 2016). Practices According to Beattie (2014), Coles Limited is constantly exploring as well as investing in significant environmental projects and partnerships for reducing environmental impact (Coles.com.au 2017). Coles Limited is committed to offer customers on daily basis by providing quality fresh products and better shopping experience. Coles Limited aims at building stronger, deeper relationships with suppliers through reasonable transactions as well as continuing agreement. In addition, Coles Limited believes in increasing the level of transparency of the supply chain arrangement. Furthermore, Coles Limited works with business and administration for improving contract labor practices for fresh products in Australia. The company drives responsibly as well as ethically sourced products for the brand. Coles Limited promotes mental health with the team members (Beattie 2014). Coles Limited launched Mind your health programs by taking into consideration three pillars of approach that include alertn ess, management and risk reduction (Coles.com.au 2017). Here, mental health is the main key pillar of Coles Limited safety approach as well as invested in online heath assessments. Coles Limited believes in diverting more waste from landfill as well as expanding use of ecological covering and maximizing store recycling agenda. Coles Limited opened stores and operates for making a step change improvement in safety performance in the most appropriate way. Coles Limited mainly focus on increasing number of women leadership position in and across business. In addition, the agenda is mainly supported by a central plan as well as complementary tailored plan to each of the function in the business. Coles Limited believes in taking a holistic system to Indigenous service as well as have partnered with Excellence program that supports young indigenous Australia for getting access to learning (Drury 2013). Implications for various stakeholders in relation to financial decision-making As rightly put forward by DesJardins and McCall (2014) Coles Limited is dedicated towards reducing the impact on the surroundings as well as continuously investing in significant environmental projects and partnerships for attainment of future goals and objectives. Coles Limited is dedicated towards sustaining suppliers where they grow their trade and continues to convey safe products for the clientele. Team members of Coles Limited are passionate about making a difference. The company involves in supporting charity partners as well as reducing the environmental impact as a whole. The main focus of Coles Limited is to continue work towards attainment of sustainable future at the time of supporting Aussie farmers as well as local community (Coles.com.au 2017). Coles Limited conducts training and development programs for their team members that they had achieved within the passage of years (Coles.com.au 2017). More than 780 internal appointments are made from the retail leaders as well as retail operations graduate programs. In case of stakeholder engagement, Coles Limited believes in maintaining trust of the customers in offering best quality of products in terms of value. Coles Limited announced launch of Coles Quality Academy for providing Coles brand suppliers with significant superiority organization training as well as providing targeted training to the team members (Deegan 2013). Safety at workplace is not yet achieved by Coles Limited (Coles.com.au 2017). Coles Limited should maintain workplace safety of their members so that employees feel safe while working in the business organization. Coles Limited faced issues because of increase in manual handling injuries in supermarkets as well as bringing computation method into line with other divisions of Wesfarmers Limited (Chen and Schipper 2016). Conclusion It is recommended that Coles Limited should reduce the current issue and find strategies to move towards dealing their operations in a sustainable way. It is suggested that Coles Limited delivers training programs for improving level of safety leadership as well as promoting safety awareness. At the end of the study, it is concluded that Coles Limited introduced two new energy data coverage systems for keeping a track of energy usage as well as energy competence projects. Coles Limited starts working with Green Building Council of Australia for finalizing a Greenstar rating tool for future freehold supermarket developments. Coles Limited engages in energy-saving initiatives as they have opened 620 stores and installed on refrigeration cases for reducing nigh-time energy use. Coles Limited operates in more than 520 stores as well as automatic lighting controls for reducing energy use outside trading period. In addition, Coles Limited engages in operating 420 stores and has access to a nti-condensate heater controls that reduces energy use of the heaters in the doors. The study properly explains the current state of sustainability report of Coles Limited and finds ways so that they can deal their operations in the most ethical way. Reference List Beattie, V., 2014. Accounting narratives and the narrative turn in accounting research: Issues, theory, methodology, methods and a research framework.The British Accounting Review,46(2), pp.111-134. Chen, Q. and Schipper, K., 2016. Comments and observations regarding the relation between theory and empirical research in contemporary accounting research.Foundations and Trends in Accounting,10(2-4), pp.314-360. Coles.com.au. 2017.Coles Supermarkets. [online] Available at: https://www.coles.com.au [Accessed 14 Sep. 2017]. Deegan, C., 2013.Financial accounting theory. McGraw-Hill Education Australia. DesJardins, J.R. and McCall, J.J., 2014.Contemporary issues in business ethics. Cengage Learning. Drury, C.M., 2013.Management and cost accounting. Springer. Edmonds, T.P., Edmonds, C.D., Tsay, B.Y. and Olds, P.R., 2016.Fundamental managerial accounting concepts. McGraw-Hill Education. Griffith, E.E., Hammersley, J.S. and Kadous, K., 2015. Audits of complex estimates as verification of management numbers: How institutional pressures shape practice.Contemporary Accounting Research,32(3), pp.833-863. Henderson, S., Peirson, G., Herbohn, K. and Howieson, B., 2015.Issues in financial accounting. Pearson Higher Education AU. Lodhia, S. and Hess, N., 2014. Sustainability accounting and reporting in the mining industry: current literature and directions for future research.Journal of cleaner production,84, pp.43-50. Reisch, L., Eberle, U. and Lorek, S., 2013. Sustainable food consumption: an overview of contemporary issues and policies.Sustainability: Science, Practice, Policy,9(2). Smith, M., 2017.Research methods in accounting. Sage. Williams, J., 2014.Financial accounting. McGraw-Hill Higher Education.

Extending the Biopsychosocial Model to Orthopaedics

Question: Discuss about the Extending the Biopsychosocial Model to Orthopaedics. Answer: The biopsychosocial approach attributes to a broader perspective in understanding the human health, illness in conjunction with the healthcare delivery in a holistic manner. It acknowledges the fact that the causes, manifestations as well as consequences pertaining to specific disease conditions and circumstances of health and wellness is generally determined by virtue of complex and dynamic, variable and intricate interactions between various biological, psychological and social factors. Occurrence of the various clinical situations within the natural systems continuum and their suitable interpretations underpin the major application of the biopsychosocial approach. This approach may be effectively utilized in cases of the patients recovering from serious surgical interventions where the role of the clinician plays an integral role to apply it in the clinical practice. In this context the factors that predict the recovery of the diseased individuals become very much crucial to devis e a suitable treatment modality ensuring positive outcomes in the persons in distress. Numerous diverse factors account for the multifaceted responses that contribute towards recovery outcomes in the patients. Empirical researches offer an insight into such matters. Several studies have identified emotional health as a vital factor affecting the outcome of many common orthopaedic surgeries. Poor emotional health comprising of depression, anxiety, poor social support in addition to poor coping up mechanisms have been held responsible for poor functional outcomes. Irrespective of the presence of modern sophisticated surgical techniques poor to suboptimal functional outcomes have been correlated with unsatisfactory emotional health in cases of a variety of orthopaedic specialties including trauma care, fracture repair, spine surgery, sports related surgery, rotator cuff repair, total knee replacement, total hip replacement, and surgery of the hand and upper extremities (Ayers, Franklin Ring, 2013). Another study relevant to the assessment of return to work outcome following surgery in workers with traumatic occupational hand injury by virtue of their findings suggest that for the acute stages of recovery, pain, severity of injury, self efficacy and living alone are significant prognostic variables for delayed return to work outcome. Further analysis identified locus of control and negative affect as other crucial predictors of the delayed return to work outcome (Roesler, Glendon OCallaghan, 2013). The variation in pain perceptions apart from the prevalence of the severity of pain were compared in cases of men and women in the course of the first year following cardiac surgery. The results of the study indicated that gender distinctions in pain persist up to one year after the conduct of cardiac surgery. Therefore definite strategies pertinent to gender oriented pain management and education both in pre as well as post surgery condition might account for harbori ng better pain outcomes in the concerned individuals (Bjrnnes et al., 2016). Further the biopsychosocial perspective has been established in studies that examined the post surgical alterations in pain prevalent among the endometrial cancer patients in connection with the degree of severity to which factors such as emotional distress and inflammatory and regulatory cytokines levels are linked to pain. Conclusions drawn from the study revealed that anxiety, depression and IL-6 accentuated the pain during recovery phase following surgery and culminate in gynaecological malignancy. Levels of distress in conjunction with interpersonal levels of IL-6 corroborated in tracking the temporal changes related to pain (Honerlaw et al., 2016). Thus in consideration of the factors discussed in the preceding sections, the hypothesis that these intervening factors act on alleviating the prevalent condition at post surgery period in patients may be proposed by means of the biopsychosocial perspective may be considered as the alternative hypothesis (HA). Contrarily the Null hypothesis (H0) may be stated as that the intervening factors occurring after the surgery period do not account for recovery in the patients. Hence reference to the biopsychosocial aspect might be effective in either accepting or rejecting the Null Hypothesis to determine the efficacy of the factors involved in the process. References Ayers, D. C., Franklin, P. D., Ring, D. C. (2013). The role of emotional health in functional outcomes after orthopaedic surgery: extending the biopsychosocial model to orthopaedics. J Bone Joint Surg Am, 95(21), e165. Bjrnnes, A. K., Parry, M., Lie, I., Fagerland, M. W., Watt?Watson, J., Rusten, T., Leegaard, M. (2016). Pain experiences of men and women after cardiac surgery. Journal of Clinical Nursing, 25(19-20), 3058-3068. Honerlaw, K. R., Rumble, M. E., Rose, S. L., Coe, C. L., Costanzo, E. S. (2016). Biopsychosocial predictors of pain among women recovering from surgery for endometrial cancer. Gynecologic oncology, 140(2), 301-306. Roesler, M. L., Glendon, A. I., OCallaghan, F. V. (2013). Recovering from traumatic occupational hand injury following surgery: a biopsychosocial perspective. Journal of occupational rehabilitation, 23(4), 536-546.

3 Steps in Writing an AP Essay

3 Steps in Writing an AP EssayThe best way to start your AP Lang Analysis Essay Sample is to have a clear definition of the topic that you would like to write about. Of course, there are many ways to approach the topic of writing a Lang Analysis Essay. But if you really want to achieve your goals and improve your AP language writing skills, it is better to take some serious and systematic steps to write a powerful essay on the topics that you choose.First, before you start writing your essay, you should start by defining and preparing a proper foundation for the topics that you would like to discuss. Use the tools that are provided in the AP language section, especially the vocab words that you will use. Take note that the more reliable you are at using these words, the better you will be at providing appropriate and precise translations for the subject matter of your AP Essay. As long as you will be able to clearly spell out the words, the rest will be easier.Next, you need to devel op a list of all the vocabulary words that you would like to use in your essay. This should include words that are used frequently in your daily life and also words that you have found to be extremely helpful when working with foreign people. With this list, you can find the one or two words that you would like to use most often. It is best to give attention to those words since they will probably play a very important role in your essay. You will find that not only is the use of these words effective but also relevant and accurate.Besides the words that you will use to provide information to the English language, you also need to ensure that you will include the correct spelling of the word(s) in your essay. Remember that the word (phrase) that you will be translating needs to be correct in all languages, including the English language. So it is best to make sure that your subject matter will be correctly translated into English. Just check if the words used are proper in the Engli sh language and if they are spelled correctly.This includes checking whether the words used in your AP essay must be spelled in all the correct English languages. If you will be translating it into other languages, remember that different spellings are required in different languages. Make sure that your translation includes only the right English words. Moreover, it is important to ensure that you will use the correct spelling in English too. This is especially true if you will be using other versions of the AP Essay in other languages.The last step in writing your AP Lang Analysis Essay Sample is to proofread the material first before you begin writing. Of course, this might sound simple and it is easier to do than it sounds. In fact, the more you read and reread the material, the more you will realize how important it is to proofread the material you are about to write.Before you complete your AP Lang Analysis Essay Sample, make sure that you will be able to determine the mistake s that you will be making in your writing. Remember that this is an important part of writing your essay. Just to make sure that you will be able to write an effective AP English essay, make sure that you will be able to avoid most of the mistakes that you will encounter in your reading and rereading of the materials.

Critical/Contextual Analysis

Advertisement is a form of non personal communication of which the main purpose is to entice sales. It also promotes sales of ideas, services and goods to corporate or the general public. There are several forms of advertisement, which include print media, television, radio and the internet.Advertising We will write a custom essay sample on Critical/Contextual Analysis specifically for you for only $16.05 $11/page Learn More Advertisements are effective as they are intended to communicate with the consumers and thereby persuading them. In addition to this, advertisements contribute ideally to the economic growth of the country. There are several factors to look for when placing an advertisement. Some of the se factors include; age, gender and class of the targeted group or audience. The only hurdle in choosing the most effective form of an advert is the cost involved. Advertisements have a lot of impact to the general public and as such, the corporate wo rld has developed advertising as a common trend especially when new products are being introduced in the market. With reference to the provided picture this paper will assess how the advert creates meaning through language, typography, color and image. In addition to this, the paper will establish who the advert is targeted at and how gender, class, race and age are represented. The image entails language techniques. There are several language techniques that can be used in an advertisement. However, in order to reach a great number of people, most businesses use the descriptive language technique. The given advertisement tends to describe a person who is not afraid of failing in anything he does but hates loosing. As such, Thierry Henry is an iconic figure in the world of football and as he is commonly known to do, he tries everything in football to ensure that his team prospers. This means that the advert urges the subjects of the target group to do everything they have to do so l ong as they do not lose. The iconic figure of Thierry Henry, as used in the advert, shows a person who has put his fear behind and thereby showing the willingness to try new ideas to become successful.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More The use of image also describes a person who is hopeful though having doubts. However, the introduction of the dominant Reebok sign at the bottom of the advertisement heightens the tone of the advert and as such, urges the subjects of the target group to put doubts behind them and move on with new ideas. Despite Thierry Henry being an iconic figure, the mood as shown by his face signifies a person who rarely tries new ideas and is now regretful in regard to why he did not try them out. The tone of the message, that is, the use of bold and light colored writings signifies that one should not give up and move on in new ideas. The image is instructive beca use it instructs the targeted group on what to do so as not to have any regrets upon incorporation of new ideas. In addition to this, the writing can be said to be instructive as it tends to instructs us to develop and try out new ideas in our day to day activities. The image also instructs the targeted group on what to follow in order to ensure success in all their endeavors. Moreover, the image coupled with the writings instructs the targeted group that, for them to succeed; they must never be afraid of failing and must always hate losing when it comes to implementation of new ideas. The image is emotive because, coupling Thierry Henry’s image and the iconic sign of the Reebok brand, which has been a commanding company in the sports world; it creates emotion of hope and happiness. By looking at the image, a sense of hope is imparted on the targeted group such that, if they adapt the message as conveyed, they will indeed have a better future. Furthermore, the image, as portr ayed by the mood on Thierry Henry’s face, depicts emotion of fear in regard to what will happen if the targeted group adapt the conveyed message, ‘I do not fear to fail but am afraid to lose’, but still become unsuccessful. The image of Thierry Henry depicts a person who is having regrets as to why he never tried out new ideas in life. The effectiveness of language techniques is effective depending on the audience being targeted by the advertisement (Freeman 2000).Advertising We will write a custom essay sample on Critical/Contextual Analysis specifically for you for only $16.05 $11/page Learn More The notion of symbolism technique is used in the advertisement. The use of Reebok sign as well as Thierry Henry’s image can be attributed to the use of symbolism and as such, it has proved effective as the main idea behind the advert is passed. For the subjects of the targeted group not regret later in life, they ought not to signif y any fear in regard to failure. Rather, they should always develop an attitude of winning in everything, just like Reebok company and Thierry Henry does, that is, they are usually not afraid to fail but commonly, they are not afraid to fail but they hate losing. The image also symbolizes two kinds of life; a life where one is full of regrets because he never tried out new ideas and a life whereby a person is happy and hopeful and anticipates facing the future because he tried out new ideas which later turned out well for him. Further, the image also signifies a great deal of contrast. As such, the mood of Thierry Henry contrasts with the tone and the message being conveyed. Another technique utilized in the advertisement is typography. Some words have been highlighted in an effort towards emphasizing the importance in the information being portrayed to the targeted group. The image also uses two images, that is, two contrasting images of iconic figure of Thierry Henry entailing dif ferent structural appearances and sizes. This notion indeed symbolizes the two distinct kinds of lives that the two people are living. One of the images is big and visible to symbolize a person who is full of hope and ready to face the future. On the other hand, the second image not that big. In addition to this, the second picture is not substantially visible and this symbolizes a person who has lost all hope for the future due to the decisions he has made in his past. In the advert, words are written such that different color tones are able to put a great deal of emphasis. Some of the words have been highlighted in bold to depict a hopeful and happy person who is ready to face the future with confidence. This is very important because it brings out the importance of the message to the subjects of the targeted group (Lewis 2007). The factors considered when choosing the typography to use is the age, gender and class of the targeted group. The image targets a group of young men and women who have just completed the education system and are not sure of what kind of decisions to make in order to facilitate an appealing future.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More The image portrays to the target group the kind of life they will get depending on the kind of decisions they make today and how it will affect their future. In addition to this the image creates awareness, that is, it conveys to them that the decisions they make today will affect the kind of life that they will have tomorrow and as such, this helps them not regret making some decisions. Another important technique used is color. This technique has been used to captures the attention of the targeted group. In any advertisement, the use of color attracts sights and as such, message portrayed by the image is conveniently passed to a great number of people. In the advert, words have been highlighted with color and this makes the writings attractive to the targeted group. The targeted group is assumed to be in a kind of dilemma. They are faced with a difficulty of choosing the right decisions to face the future. The image is used to inform the targeted group about how important it is to make informed choices. The image as well as the writings signifies how risky it is if informed choices are not made and how one will regret not making some choices in the future. The image captures both the positive and negative aspects of the future and displays them all in the same image. The class of the targeted group is assumed to be young men and women who don’t know yet how to go about their lives and need someone who will show them the direction to take so that their future will not be entailed with regrets. By looking at the image the young men and women will discover that if they don’t make the right decisions presently, it will not be possible to make them at a future date. On the other hand, the advertisement considers the young from all races. This is because it does not include limiting attributes in the message. The use of a man in the advert seems to discriminate the female gender but with a greater insight into the advert, it is that the female gender is very much considered. This is shown y the generalized writing. When making an advertisement vital to ensure that the designer establishes the targeted group/audience and as such, it will be very easy to make the suitable advertisement (Freeman 2000). The type of advertisement differs considering such factors as age, gender, race and class. Some of the advertisements are racist in nature and as such, they cannot be subjected to some geographic regions (Freeman 2000). The advert has a distinct feature since it identifies the brand that is being advertised to the targeted group. The distinct feature is the use of the brand logo in the image and an arrow point towards it hence making it more visible. The brand logo also uses different colors from the rest of the image hence making it more conspicuous. The brand uses known media personalities and iconic sports brand; Thierry Henry and Reebok sign, in order to attract the attention of the targeted group. The use of known media persona lities is very important because it attracts the attention of a great number of individuals and hence making an advertising strategy more effective (Lewis 2007). As such it is a very effective strategy because; by attracting the targeted group, it passes the intended message, that is, I am not afraid to fail but I am afraid to lose. In the image, the background used represents the past which is known coming into a future which is unknown to the target group. The use of distinct features in advertising is very important because it blends with the expectations of the targeted group to convey the message intended to be passed more effectively (Lewis, 2007). The use of both aspects of the future in the image is also very important because it tells the targeted group the need of making informed choices when it comes to decisions pertaining their lives in the near future. The use of images in advertising is the most effective because, according to many researchers, a picture is worth a th ousand words (Saussure 2011). In addition to this, an image is the most effective type of advertisement because it brings out the sense in which all human being are always attracted to what they see around them (Barthes 2003). It is very important to choose distinct colors which are bright of which they attract the human eye and help in passing the message intended to be passed across to the targeted group/audience. From this analysis, it is clear that the use of images in brand advertisement is the most effective type of advertisement because it helps in the passing of the intended message to the target group/audience. Also we see that the use of distinct color in the image is very effective because by this we see that when one uses the bright colors, they attract the human eye and in the process passing on the intended message to the target group/audience. The use of more than one language, topology and color techniques in advertisement is also very important because it help in th e passing of the message intended more effectively as compared to the other types of advertisements. References Barthes, R (2003), Mythologies, John Wiley and Sons, London, UK Freeman, D (2000), Techniques and Principles in Language Teaching, Oxford University Press London, UK:. Huddersfield, UK Lewis, J (2007), Typography: Design and Practice, Jeremy Mills Publishing, Saussure, F (2011), Course in General Linguistics, Columbia University Press, New York This essay on Critical/Contextual Analysis was written and submitted by user Franco Byers to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

German Vocabulary Related to Cars and Driving in German Europe

German Vocabulary Related to Cars and Driving in German Europe Because cars and car culture are so significant in Germany, no German vocab lesson would be complete without understanding car parts. A German language beginner will be well equipped to talk shop after reviewing these terms. Words are accompanied by parts of speech (adj, adv, n, and v for adjective, adverb, noun, and verb, respectively), suffixes that pluralize (-e, -n, -en, -er, se, and -s), and UK for U.K. terminology not used in the U.S. As with many languages outside of English, noun genders are extremely important. Thus, nouns are further listed with r  (for der, the masculine article),  e  (for die, the feminine),  or s  (for das, what we call neuter, for neither masculine or feminine). English/German Car and Driver Phrases and Vocabulary A anti-lock brake system, ABS (n):  s Antiblockiersystem  (ABS) accelerate  (v):  beschleunigen,  Gas geben acceleration (n):  e Beschleunigung to have good/bad acceleration (v):  eine gute/schlechte Beschleunigung haben accelerator (n):  s Gaspedal,  s Gas accident (n):  r Unfall, Unflle adjustable (adj):  verstellbar electrically adjustable seats (n):  elektrisch verstellbare Sitze airbag (n):  r Airbag(-s) side airbags (n): e Seitenairbags air brake (n):  e Luftdruckbremse(-n) air cleaner/filter (n):  r Luftfilter air conditioned (adj):  klimatisiert air conditioning (system) (n):  e Klimaanlage,  e Aircondition  (no -ed or -ing!)air conditioning (cooling) (n):  e Klimatisierung alarm system (n):  e  (Auto)Alarmanlage,  e Diebstahlwarnanlage all-wheel drive (n):  r Allradantrieb alternator (n):  e Lichtmaschine(-n) aluminum wheel/rim (n):  e Alufelge(-n) antifreeze (n):  r Frostschutz,  s Frostschutzmittel armrest (n):  e Armlehne(-n) ashtray (n):  r Aschenbecher auto, car (n):  s Auto(-s),  r Wagen automobile (n):  r Kraftwagenvehicle (n):  s Kraftfahrzeug  (Kfz)passenger car (n):  Personenkraftwagen (Pkw, pay-kaw-vay)truck (n):  Lastkraftwagen (Lkw) autobahn, freeway (n):  e Autobahn(-en) autobahn police, highway patrol (n):  e Autobahnpolizei automatic transmission (n):  s Automatengetriebe,  s Automatikgetriebe manual transmission (n):  s Schaltgetriebe avenue (n): e Allee(-n), e Chaussee axle (n):  e Achse(-n) to be on the road:  auf Achse sein  (car, truck)front axle (n):  e Vorderachse(-n)rear axle (n):  e Hinterachse(-n) B backrest (n):  e Rà ¼ckenstà ¼tze(-n) back-up light (n):  r Rà ¼ckfahrscheinwerfer back seat (n):  r Rà ¼cksitz(-e) battery (n):  e Batterie the batterys dead (n):  die Batterie ist leer belt  (mechanical) (n):  r Riemen fan belt (n):  r Keilriemen belt  safety (n):  r Gurt(-e) seat belt (n):  r Sicherheitsgurt beverage/cup holder (n):  r Becherhalter,  r Getrnkehalter,  r Cupholder blinker (n):  s Blinklicht(-er) warning blinker/flasher (n):  s Warnblinklicht body, bodywork (n):  e Karosserie(-en) bonnet (UK), hood (n):  e Haube(-n) boulevard (n): e Allee(-n), e Chaussee brake (n):  e Bremse(-n) brake fluid (n):  e Bremsflà ¼ssigkeitbrake light (n):  s Bremslicht(-er)brake lining (n):  r Bremsbelag(-e)brake pad (n):  r Bremsklotz(-klà ¶tzer)braking distance (n):  r Bremsweg(-e) brake (v): bremsen to slam on the brakes  (v):  auf die Klà ¶tzer treten Breathalyzer, drunkometer (n):  r Promillemesser bucket seat (n):  r Schalensitz(-e) bumper (n):  e Stoßstange(-n) bus, coach (n):  r Bus(-se) button, knob (n):  r Knopf (plural: Knà ¶pfe) C car, auto (n):  s Auto,  r Wagen car rental/hire, auto rental agency (n):  r Autoverleihrental/hire car (n):  r Mietwagen,  r Leihwagen car alarm (n):  e Autoalarmanlage car crash (n):  r Autounfall car key, ignition key (n):  r Autoschlà ¼ssel car radio (n):  s Autoradio carburetor (n):  r Vergaser cassette player (n):  r Kassettenspieler CD player (n):  r CD-Spieler catalytic converter (n):  r Katalysator central locking (n):  e Zentralverriegelung chassis (n):  s Chassis,  s Fahrgestell child seat, childrens seat (n):  r Kindersitz(-e) chime (for door, lights) (n):  s Gelut(-e) cigarette lighter (in car) (n):  r Zigarettenanzà ¼nder clock (n):  e Uhr(-en) clutch (n):  e Kupplung  (-en) clutch pedal (n):  s Kupplungspedallet in the clutch  (v): einkuppelnlet out the clutch  (v): auskuppeln collide, crash  (v)  einen Unfall haben,  zusammenstoßen  (two cars) collision, crash (n):  r Unfall,  r Zusammenstoß(-stà ¶ÃƒÅ¸e)rear-end collision (n):  r Auffahrunfallcollision, crash (into an object) (n):  r Aufprallcollision, crash (of several cars), pile-up (n):  e Karambolage console (n):  e Konsole(-n) controls (on dashboard, console, etc.) (n):  e Schalter convertible (n):  s Kabrio,  s Kabriolett coolant, cooling fluid (n):  s Kà ¼hlmittel crash, accident (n):  r Unfall,  r Zusammenstoß(-stà ¶ÃƒÅ¸e) crash (v):  einen Unfall haben cruise control (n):  r Tempomat cup holder (n):  r Becherhalter,  r Cupholder D dashboard (n):  s Armaturenbrett defroster (n):  r Entfroster dent (n):  e Beule(-n),  e Delle(-n) diesel engine/motor (n):  r Dieselmotor diesel fuel (n):  s Dieselà ¶l differential (n):  s Differenzial dim headlights, low beams (n):  s Abblendlicht drive with dimmed headlights (v):  mit Abblendlicht fahrendim (switch to low beams)  (v):  abblenden dimmer switch (n):  r Abblendschalter dipstick (n):  r Ãâ€"lmessstab(-stbe) directional signal (n):  r Blinker disc brake (n):  e Scheibenbremse(-n) door (n):  e Tà ¼r(-en) door handle (n):  r Tà ¼rgriff(-e) door lock(s) (n):  e Tà ¼rverriegelung automatic door locks (n):  automatische Tà ¼rverriegelungremote-control locks (n):  funkgesteuerte Tà ¼rverriegelung drive (n):  e Autofahrt,  e Fahrt, r Weg go for a drive (v):  fahren,  ein bisschen rausfahren drive (v):  fahren drive around (v):  herumfahren driver (n):  r Fahrer drivers license, driving licence  (UK) (n):  r Fà ¼hrerschein(-e) driveway (n):  e Einfahrt, e Ausfahrt Dont block driveway!: Einfahrt freihalten! driving school (n):  e Fahrschule(-n) drunk driving, DUI/DWI (n):  e Trunkenheit am Steuer drunkometer, Breathalyzer (n):  r Promillemesser E electric windows:  elektrische Fensterheber engine (n):  r Motor(-en) diesel engine/motor (n):  r Dieselmotor emergency (n):  r Notfall(-flle) emergency brake (n):  e Handbremse,  e Notbremseemergency flasher (n):  s Warnblinklichtemergency number (n):  r Notruf,  e Notrufnummer: 110 for police; 112 for fireemergency road sign (n):  s Warndreieck: (German drivers carry a triangular warning sign in their vehicle in case of emergencies)emergency roadside telephone (n):  s Notruftelefon,  e Notrufsule emission control system (n):  e Abgasreinigungsanlage emissions, exhaust (n):  e Abgase exhaust (n):  r Auspuff exhaust manifold (n):  r Auspuffkrà ¼mmerexhaust muffler (n):  r Auspufftopfexhaust pipe (n):  s Auspuffrohr excursion, side-trip (n):  r Abstecher,  r Ausflug to take an excursion (v):  einen Ausflug machen F fan (n):  r Ventilator(-en) fan belt (n):  r Keilriemen fender (n):  r Kotflà ¼gel fender-bender (n):  kleiner Blechschaden filler cap, gas cap (n):  r Tankdeckel filling station, gas station (n):  e Tankstelle(-n) first aid kit (n):  r Verbandskasten(-ksten) flasher, hazard warning light (n):  e Lichthupe(-n),  s Warnblinklicht(-er) hazard warning lights (n):  e Warnblinkanlage(-n) floor mat (n):  e Fußmatte(-n) folding  (adj):  klappbar folding cup holder (n):  klappbarer Becherhalter fluid (brake, washer, etc.) (n):  e Flà ¼ssigkeit(-en) fog light (n):  r Nebelscheinwerfer rear fog light (n):  e Nebelschlussleuchte(-n) four-wheel drive (n):  r Vierradantrieb four-stroke engine (n):  r Viertaktmotor(-en) freeway, autobahn (n):  e Autobahn(-en) front door (n):  e Vordertà ¼r(-en) rear door (n):  e Hintertà ¼r front seat (n):  r Vordersitz(-e) front-wheel drive (n):  r Vorderradantrieb fuel (n):  r Kraftstoff,  r Treibstoff,  r Sprit,  s Benzin fuel (v):  tanken,  auftanken,  Treibstoff aufnehmen fuel economy (n):  geringer Kraftstoffverbrauch fuel gauge, gas gauge (n):  e Benzinuhr,  e Tankuhr fuel injection (n):  e Einspritzung fuel injection engine (n):  r Einspritzmotor fuel tank, gas tank (n):  r Tank fuse (n):  e Sicherung(-en) fuse box (n):  r Sicherungskasten(-ksten) G garage (house) (n):  e Garage(-n) in the garage: in der Garage garage (repairs) (n):  e Werkstatt(-n) in the garage: bei der Reparatur,  in der Werkstatt garage door (n):  s Garagentor(-e) garage door opener (n):  r Garagentorà ¶ffner gasoline, petrol (n):  s Benzin unleaded gas (n):  bleifreies Benzin gas cap (n):  r Tankdeckel gas cap cover (n):  e Tankklappe(-n)gas station (n):  e Tankstelle(-n)gas tank (n):  r Tank(-s) gauge (indicator) (n):  r Anzeiger,  e Uhr gas gauge (n):  e Benzinuhroil pressure gauge (n):  r Ãâ€"ldruckanzeigertemperature gauge (n):  r Temperaturanzeiger,  r Fernthermometer gear (n):  r Gang  (Gnge) first/second gear (n):  erster/zweiter Gangneutral gear (n):  r Leerlaufput in gear (v):  einen Gang einlegenput in third gear (v):  den dritten Gang einlegenswitch gears (v):  schaltenswitch into second gear (v):  in den zweiten Gang schalten gearbox (n):  s Getriebe gear shift lever, gear stick (console, floor) (n):  r Schalthebel gear shift lever (steering wheel) (n):  r Schaltknà ¼ppel generator (n):  r Dynamo,  r Generator,  e Lichtmaschine glove box/compartment (n):  s Handschuhfach glycol (n):  s Glykol grill (radiator) (n):  r Kà ¼hlergrill H halogen light (n):  e Halogenlampe(-n) hazard warning lights (n):  e Warnblinkanlage(-n) headlight (n):  r Scheinwerfer head restraint, headrest (n):  e Kopfstà ¼tze(-en) headroom (n):  r Kopfraum heater, heating (n):  e Heizung,  s Heizgert high beam (n):  s Fernlicht highway (n):  e Fernstraße(-n),  e Bundesstraße(-n) federal highway (n):  e Bundesstraßehighway (fuel mileage) (adv):  außerortscity (fuel mileage) (adv):  innerortshighway patrol (n):  e Autobahnpolizei,  e Polizei hitch-hike, hitch a ride (n):  per Anhalter fahren, trampen hitch-hiker (n):  r Anhalter,  e Anhalterin(-en)hitch-hiking (n):  s Trampen hood (convertible top) (n):  s Verdeck drive with hood/top down (v):  mit offenem Verdeck fahren hood, bonnet (engine) (n):  e Haube(-n),  e Motorhaube(-n) hood ornament (n):  e Kà ¼hlerfigur(-en) hood release (n):  r Haubenentriegeler,  r Motorhaubenentriegeler horn (n):  e Hupe(-n) blow/sound the horn (v):  hupen, auf die Hupe drà ¼cken horsepower, hp (n):  e Pferdestrke  (PS) a 190 hp engine (n):  ein Motor mit 190 PS hub (wheel) (n):  e Radnabe(-n) hub cap (n):  e Radkappe(-n) hydroplaning (n):  s Aquaplaning,  s Hydroplaning I idle (neutral gear) (n):  r Leerlauf idle (v):  leer laufen,  im Leerlauf laufen ignition (n):  e Zà ¼ndung ignition key (n):  r Zà ¼ndschlà ¼sselignition lock (n):  s Zà ¼ndschlossignition system (n):  e Zà ¼ndanlage insurance (n):  e Versicherung auto/car insurance (n):  e Autoversicherung,  e Kraftfahrzeugversicherung internal combustion engine (n):  r Verbrennungsmotor(-en) interior (n):  r Innenraum interior light (n):  s Innenlicht J jack (n):  r Wagenheber jack (up) (v):  aufbocken jack-knife (n):  s Querstellen des Anhngers the truck jack-knifed (v):  der Anhnger des Lastwagens stellte sich quer jalopy (n):  e Klapperkiste(-n) joyride (n):  e Spritztour jumper cable, jump leads (UK) (n):  s Starthilfekabel junk heap, junker (n):  r Schrotthaufen,  s Schrottauto(-s) junkyard (n):  r Schrottplatz(-pltze) K key (n):  r Schlà ¼ssel,  r Autoschlà ¼ssel kilometer (n):  r kilometer kilowatt (kW) (n):  s Kilowatt (in place of horsepower) knob, button (n):  r Knopf  (Knà ¶pfe) knock (engine) (v):  klopfen mph (n):  km/h L lamp (n):  e Lampe(-n),  s Licht(-er) lane (n):  e Spur(-en), e Gasse, e Straße(-n), r Weg get in the correct lane (v):  einordnenin the left/right lane (adj):  in/auf der linken/rechten Spur lane marking/stripe (n):  e Spurmarkierung(-en) lap (auto racing) (n):  e Etappe(-n),  e Runde(-n) lap belt (n):  r Schoßgurt(-e) L-driver (UK), learner driver (n):  r Fahrschà ¼ler,  e Fahrschà ¼lerin(-nen) lead-free, unleaded (adj):  bleifrei,  unverbleit unleaded gas/petrol (adj):  bleifreies Benzin leather (n):  s Leder leather interior (n):  e Lederausstattungleather seats (n):  Ledersitze leatherette (n):  s Kunstleder lease (v):  leasen,  mieten leg room (n):  e Beinfreiheit,  r Fußraum lemon (defective car) (n):  ein defektes/schlechtes Auto license (driver) (n):  r Fà ¼hrerschein(-e) license number (n):  s Kfz-Kennzeichen license plate (n):  s Nummernschild(-er) light (n):  s Licht(-er) light switch (n):  r Lichtschalter lighting (n):  e Beleuchtung limousine (n):  e Limousine lock (n):  s Schloss door lock (n):  s Tà ¼rschlosscentral/automatic locking (n):  e Zentralverriegelungignition lock (n):  s Zà ¼ndschlosslocking steering wheel (n):  e Wegfahrsperrelocking system (n):  e Verriegelung lock (v):  abschließen,  verriegeln,  zuschließen lock the steering wheel (n):  s Lenkrad sperren/arretieren unlock (v):  aufschließen lube, lubricate (v):  schmieren,  Ãƒ ¶len lubricant (n):  s Schmierà ¶l lubrication (n):  s Schmieren lug, bolt (n):  r Bolzen lug nut (n):  e Bolzenmutter(-n) lug wrench (n):  r Bolzenschlà ¼ssel luggage compartment (n):  r Kofferraum luggage net (n):  s Gepcknetzluggage rack (n):  r Gepcktrger luxury car (n):  s Luxusauto(-s) M magneto (n):  r Magnetzà ¼nder maintenance (n):  e Wartung manifold (exhaust) (n):  s Auspuffrohr manifold (intake) (n):  s Ansaugrohr manual transmission (n):  s Schaltgetriebe mechanic (n):  r Mechaniker auto/car mechanic (n):  r Automechaniker methanol (n):  s Methanol miles per gallon:  Liter auf 100 km gallon (n):  e Gallonemile (n):  r 1.61 kilometermile (n):  e Meile(-n)mileage (n):  r Benzinverbrauch,  r Kraftstoffverbrauchmiles per gallon:  Meilen pro Gallone mirror (n):  r Spiegel(-n) rear-view mirror (n):  r Rà ¼ckspiegelside/wing mirror (n):  r Außenspiegel motor (n):  r Motor(-en) motor, drive (v):  mit dem Auto fahren motorist (n):  r Autofahrer,  e Autofahrerin(-nen) motorway (UK), freeway (n):  e Autobahn(-en) motel (n):  s Motel(-s) mud flap/guard (n):  r Schmutzfnger muffler (n):  r Auspufftopf N neutral gear (n):  r Leerlauf nut (on bolt) (n):  e Mutter(-n) O octane (n):  s Oktan high-octane gas/fuel (n):  Benzin/Kraftstoff mit hoher Oktanzahl odometer (n):  r Kilometerzhler speedometer (n):  r Tachometertachometer (revolution counter) (n):  r Drehzahlmesser off-road vehicle (n):  s Gelndefahrzeug(-e) oil (n):  s Ãâ€"l oil change (n):  r Ãâ€"lwechseloil level (n):  r Ãâ€"lstandoil level warning (n):  e Ãâ€"lstandswarnungoil pressure (n):  r Ãâ€"ldruck one-way street (n):  e Einbahnstraße(-n) open (adj):  frei open road/highway (n):  freie Fahrtopen to traffic (n):  Durchfahrt frei output (n):  e Leistung outside mirrors (n):  Außenspiegel overheat (motor) (v):  Ãƒ ¼berhitzen,  heißlaufen overpass (n):  e ÃÅ"berfà ¼hrung oversized/long vehicle (n):  s Lang-Fahrzeug(-e) overtake, pass (v):  Ãƒ ¼berholen owner (n):  r Besitzer ozone (n):  s Ozon P park (v):  parken parking (n):  s Parken,  s Einparkenno parking (n):  r Parkverbotparking for 25 cars:  25 Parkpltzeplenty of parking:  genug Parkpltzeparking attendant (n):  r Parkplatzwchterparking bay (n):  e Parkbuchtparking brake (n):  e Parkbremseparking disk (n):  e Parkscheibe(-n)parking fine (n):  e Geldbuße (fà ¼r Parkvergehen)parking garage, car park (n):  s Parkhaus(-huser)parking light, sidelight (n):  s Standlicht(-er)parking lot (n):  r Parkplatzparking meter (n):  e Parkuhr(-en)parking space (n):  r Parkplatz(-pltze),  r Stellplatz  (off-street)parking ticket (n):  r Strafzettel parkway (n):  e Allee(-n) part (n):  r Teil(-e) car parts (n):  Autoteilemoving parts (n):  bewegliche Teilespare parts (n):  Ersatzteile pass, overtake (v):  Ãƒ ¼berholen no passing (n):  r ÃÅ"berholverbot passenger (in car) (n):  r Beifahrer,  r Mitfahrer passenger door (n):  e Beifahrertà ¼r(-en)passenger seat (n):  r Beifahrersitz(-e) passing lane (n):  e ÃÅ"berholspur(-en) pave (v):  betonieren  (concrete),  asphaltieren,  pflastern  (with stones) pavement, paving (n):  r Bodenbelag,  e Straße leave the pavement/road (v):  von der Straße abkommen pedal (n):  s Pedal(-e) put the pedal to the metal (v):  Vollgas geben per gallon:  pro Gallone per hour (n):  pro Stunde 62 mph: 100 km/h piston (n):  r Kolben piston engine (n):  r Kolbenmotor(-en)piston ring (n):  r  Kolbenring(-e)piston rod (n):  e Kolbenstange(-n) power locks (n):  e Zentralverriegelung power brakes (n):  Servobremsenpower mirrors (n):  elektrische Spiegelpower roof (n):  elektrisches Schiebedachpower steering (n):  e Servolenkungpower windows (n):  elektrische Fensterheber pressure (n):  r Druck oil pressure (n):  r Ãâ€"ldrucktire/tyre pressure (n):  r Reifendruck public transportation (n):  Ãƒ ¶ffentlicher Verkehr pump (n):  e Pumpe(-n) fuel pump (n):  e Benzinpumpe puncture, flat tire (n):  e Reifenpanne R radar (n):  s Radar radar detector (n):  r Radardetektor(-en)radar gun (n):  s Radar-Geschwindigkeitsmeßgert(-e)radar (speed) trap (n):  e Radarfalle(-n) radial tire (n):  r Gà ¼rtelreifen radiator (n):  r Kà ¼hler radiator cap (n):  r Kà ¼hlerverschlussdeckelradiator fan (n):  r Kà ¼hlerventilatorradiator grill (n):  r Kà ¼hlergrill radio (n):  s Radio(-s) radio-controlled, remote-controlled (adj):  ferngesteuert rear, rear-end (n):  s Heck rear axle (n):  e Hinterachse(-n) front axle (n):  e Vorderachse(-n) rear door (n):  hintere Tà ¼r(-en) rear drive (n):  r Heckantrieb rear-end (n):  s Heck rear-end collision (n):  r Auffahrunfall rear engine (n):  r Heckmotor(-en) rear light, tail light (n):  s Rà ¼cklicht(-er) rear wheel (n):  s Hinterrad(-rder) rear window (n):  s Heckfenster rear window defogger/defroster (n):  r Heckfenster-Entfroster rear-view mirror (n):  r Rà ¼ckspiegel rear-wheel drive (n):  r Heckantrieb reflector (n):  r Reflektor(-en) remote control (n):  e Fernsteuerung remote control locking key (n):  r Funkschlà ¼ssel reverse (gear) (n):  r Rà ¼ckwrtsgang(-gnge) drive in reverse (v):  rà ¼ckwrts fahrenreversing/back-up lights (n):  Rà ¼ckfahrscheinwerfer right (side) (n):  rechts drive on the right (n):  rechts fahrenleft (n):  linkson the right side (of the road) (n):  auf der rechten Seiteright-hand drive (n):  rechtsgesteuert right of way (n):  e Vorfahrt he has the right of way:  er hat Vorfahrt rim (wheel) (n):  e Felge(-n) aluminum rims (n):  Alufelgen ring (n):  r Ring(-e) piston ring (n):  r Kolbenring(-e) road, lane (n):  e Straße(-n),  e Landstraße(-n) road atlas (n):  e Straßenatlasroadblock (n):  e Straßensperre(-n)road construction (n):  r Straßenbauroad map (n):  e Straßenkarte(-n)road rage (n):  e Aggressivitt im Straßenverkehrroadside, shoulder of road (n):  r Straßenrandroadway (n):  e Fahrbahn roof (n):  s Dach  (Dcher),  s Verdeck roof lining (car) (n):  r Himmel roof rack (n):  r Dachtrger running board (n):  s Trittbrett rust proofing/protection (n):  r Rostschutz S safety/seat belt (n):  r Sicherheitsgurt(-e) seat (n):  r Sitz(-e) back seat (n):  r Rà ¼cksitzdrivers seat (n):  r Fahrersitzfront seat (n):  r Vordersitzpassenger seat (n):  r Beifahrersitzseat belts (n):  Sicherheitsgurte service (n):  e Wartung service interval (n):  s Wartungsintervall(-e) shift (gears) (v):  schalten shift lever, gearshift (n):  r Schalthebel signal (traffic) (n):  e Ampel signal (turn) (v):  anzeigen skid (n):  s Schleudern skid (v):  schleudern smog (n):  r Smog smooth-running (adj):  ruhig laufend snow chain (n):  e Schneekette(-n) snow tire (n):  r MS Reifen,  r Winterreifen mud and snow tires (n):  Matsch und Schneereifen (MS)snow shoes (n):  Schneereifen spare part (n):  r Ersatzteil(-e) spare tire (n):  r Ersatzreifen spare wheel,  r Ersatzrad(-rder) spark plug (n):  e Zà ¼ndkerze(-n) speaker (audio) (n):  e Box(-en),  r Lautsprecher speed (n):  e Geschwindigkeit,  s Tempo speed (v):  flitzen,  rasen,  sausenspeed limit (n):  e Geschwindigkeitsbegrenzung(-en)speed limit (n):  s Tempolimita speed limit of 100 (n):  Tempo 100speed trap (camera, radar)  slang (n):  r Flitzerblitzerspeed trap (radar) (n):  e Radarfalle speeder, speedster (n):  r Flitzer,  r Raser speaker (audio) (n):  e Box(-en),  r Lautsprecher speedometer (n):  r Tachometer tachometer (revolution counter) (n):  r Drehzahlmesser sports car (n):  r Sportwagen spring (n):  e  (Sprung)Feder(-n),  e Federung starter (n):  r Starter,  r Anlasser steering wheel (n):  s Lenkrad,  s Steuerrad at the wheel (n):  am Steuer stick/manual shift (n):  s Schaltgetriebe stock car racing (n):  s Stockcarrennen stop (bus, tram) (n):  e Haltestelle(-n)stop (action) (n):  s Halten,  s Stoppenstop (v):  stoppen,  halten,  stocken  (traffic jam)stop/traffic light (n):  e Ampelstop sign  s Stop-Zeichen,  s Halteschild(-er),  s Stoppschild(-er) street (n):  e Straße(-n) street corner (n):  e Straßenecke(-n)street/road map (n):  e Straßenkarte(-n)street sign (n):  s Straßenschild(-er) styling (n):  s Design,  s Styling stylish (adj):  stilvoll sun visor (n):  e Sonnenblende(-n) sunroof (n):  s Schiebedach(-dcher) suspension (springs) (n):  e Federung(-en) suspension (wheels) (n):  e Aufhngung(-en) T tachograph, trip recorder (n):  r Fahrtenschreiber The EU requires trip recorders, which electronically records truck or bus speeds, driving, and rest times. tachometer (n):  r Drehzahlmesser tailgate (n):  e Hecktà ¼r  (car),  e Ladeklappe  (truck) tailgate (v):  zu dicht auffahren tail lamp, tail light (n):  s Rà ¼cklicht(-er) temperature gauge (n):  r Temperaturmesser thermostat (n):  r Temperaturregler tire (n):  r Reifen toll (bridge, turnpike) (n):  e Maut(-en) toll charge for trucks (n):  e Lkw-Maut(-en) tow (v):  schleppen,  abschleppen traffic (n):  r Verkehr traffic circle (n):  r Kreisverkehrtraffic cop (n):  r Verkehrspolizist  (-en)traffic jam (n):  r Stau(-s),  e Stauungtraffic light, signal (n):  e Ampel(-n)traffic sign (n):  s Verkehrsschild(-er) trailer (n):  r Anhnger,  r Sattelauflieger  (truck) transmission (n):  s Getriebe(-n) tread (tire) (n):  s Profil,  e Laufflche truck, lorry (n):  r Lkw(-s),  r Lastwagen big rig, tractor-trailer (n):  r Brummi(-s)truck driver (n):  r Lkw-Fahrer,  r Brummifahrertrucker (n):  r Brummifahrertrucking (n):  e Speditiontruckstop (n):  s Fernfahrerlokal trunk, boot (n):  r Kofferraum tune, tune up (engine) (n):  tunen turnpike (n):  e Mautstraße,  e Mautautobahn turn signal (n):  s Blinklicht(-er) U undercoat (paint) (n):  e Grundierung(-en) undercoating (n):  r Unterbodenschutz unleaded fuel (n):  bleifreier Kraftstoff,  bleifreies Benzin V van (n):  r Transporter vehicle (n):  s Fahrzeug(-e),  s Kraftfahrzeug ventilation (n):  e Belà ¼ftung,  e Ventilation voltage (n):  e Spannung What is the voltage of...?  Wieviel Volt hat...? voltmeter (n):  s Voltmeter visor (n):  e Blende(-n) W warning light (n):  s Warnlicht(-er) water pump (n):  e Wasserpumpe(-n) wheel (n):  s Rad  (Rder) window (n):  s Fenster windshield, windscreen (n):  e Windschutzscheibe(-n) windshield washer (n):  e Scheibenwaschanlage(-n) windshield wiper (n):  r Scheibenwischer winter tire (n):  r Winterreifen wiper (n):  r Wischer wiper blade (n):  s Wischerblatt(-bltter),  r Wischergummi(-s) wiper speed (n):  e Wischergeschwindigkeit wiring (n):  elektrische Leitungen XYZ zenon light (n):  s Xenonlicht(-er) zero:  null from zero to sixty mph:  von null auf 100  km/h